What I CAN DO FOR YOU?
Common scenarios where I deliver successful projects:
- You need a certified marketing analyst to provide data-driven insights to optimize your campaign.
- You want to build automated dashboards that give you real-time insights into your KPIs, making decision-making faster and more data-driven using tools like Excel, Power BI, or Tableau.
- You need help to design and implement customer journey maps that personalize experiences for your top clients, ensuring higher engagement and loyalty.
- You want to know key factors that influence customer lifetime value, so you can focus on retaining your highest-value customers.
- You want to implement machine learning models that predict customer churn, forecast sales, or identify future high-value clients based on behavioral data.
- You need to build a custom scraper to collect data, store it in a database, or track competitor prices over time
WHY YOU NEED ME?
Running a business without understanding your customers is like preparing for a wedding with the wrong bride. You're investing time and resources but not in the right place. My goal is to help you avoid that.
After five years of working with e-commerce and retail businesses, one truth is stands out: not all customers are equal in behaviour or value. I specialize in helping businesses understand their customer base. This allows you to predict future profitability, adjust strategies accordingly, and ultimately stay ahead of the competition. I'd love for you to try answering these questions about your customer base:
- Do you know how healthy your customer base is in terms of engagement and profitability?
- Are your highest-value customers demonstrating different behavior compared to others?
- Have you tracked changes in customer loyalty and spending patterns over time?
- Are your top-tier clients remaining loyal to your business, and if not, why?
- What drives acquisition and retention of your top customers? Do you have insights into their preferences and behaviors?
If you’re unsure about the answers to these questions, I can help. With my experience, I’ll work with you to focus on what truly matters—retaining and maximizing high-value clients. Don’t wait until your competitors pull ahead—let’s start building your success NOW!.
Skills and Technologies
Some of my skills and technologies
Data Analysis & Machine Learning
Skills: Data cleaning, wrangling, EDA, statistical analysis, predictive modeling, feature engineering, hyperparameter tuning.
Technologies: Python (Pandas, NumPy, Scikit-learn, TensorFlow), SQL (MySQL, PostgreSQL), Power BI, Excel.
Marketing, Customer Analytics & Business Intelligence
Skills: Customer segmentation, lifetime value analysis, ROI optimization, campaign performance analysis.
Technologies: Google Analytics, Pytrends, Power BI, Excel (Dashboards, advanced reporting).
Data Engineering & Automation
Skills: Data pipeline design, database management, web scraping, process automation, ETL processes.
Technologies: AWS (PostgreSQL, EC2), GCP, BigQuery, Docker, Selenium, BeautifulSoup.
Version Control & Collaboration
Skills: Version control, project collaboration, team communication.
Technologies: Git, GitHub, Slack, Trello, Discord, Microsoft Teams.
Portfolio
Check out my Portfolio
Please note: Some apps (Live Dashboard/Demo) might initially take a while to load.
- All
- Deployed (HOT)
- Notebooks
Retail Analysis
Developed interactive dashboard to help management target key products and customer segments, with potential to improve revenue by 5% and optimize marketing ROI by 15% based on projected scenarios from dashboard insights.
Live Dashboard | Documentation
Product Returns Analysis
Performed root cause analysis using statistical techniques to identify key factors influencing product returns, delivering actionable insights that is projected to reduce unnecessary returns by 12%
Documentation
Lead Scoring Prediction
Predicted purchase intent with over 95% accuracy by analyzing user interactions across 10 product features, such as images, reviews, and specifications.
Live Demo | Documentation
User Journey Analysis
Analyzed user journey data from a subscription-based platform to identify key factors that improve conversion rates by at least 10% and reduce churn by 15%.
Documentation
Analyze 8,000+ customer tweets to evaluate UberEats' service quality by identifying at least 4 key strengths and weaknesses.
Documentation
Customer Segmentation
Applied the K-Means Clustering Algorithm to analyze a dataset of over 10,000 customer demographics, resulting in the creation of precise buyer personas for targeted marketing strategies.
Documentation
Customer Survey Analysis
Analyzed banking customer service survey data beyond the basic demographic dashboard to uncover detailed insights and actionable recommendations for improving customer retention.
Live Dashboard | Documentation
Warranty Contract Attrition Analysis
Analyzed warranty contract attrition, using the Apriori algorithm to discover association rules and uncover key factors driving contract cancellations.
Live Demo | Documentation
Resume Filtering App
Developed a Resume and Job Description Matcher tool using generative ai that enables recruiters and hiring managers to efficiently evaluate candidate CVs by comparing them against job descriptions, providing match scores and detailed feedback based on customizable weighting for key factors
Live Demo | Documentation
Healthcare Facility Analysis in Nigeria
This app provides an interactive geospatial analysis of healthcare facilities across locations in Nigeria.
Live Demo | Documentation
OCR APP
Developed a document scanning tool that allows users to upload images or PDFs, and perform OCR for text extraction.
Live Demo | Documentation
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How to Increase Revenue by Losing More Customers
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Best Practices for Handling Missing Data -Data Science.
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Do You Really Know Your Customers?
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What I Did When My Lead Scoring Algorithm Isn’t Working.
Contact
Get In Touch
Open to remote data roles, collaborations, or even a virtual coffee chat.